Events Upcoming Teleseminar
Who Says You Can’t Reinvent the Wheel? How to Get Great Results Blending Traditional and New Media
July 29, 3–4 p.m. EDT
The Health Academy teleseminar series continues with another offering that brings up-to-date educational opportunities on timely topics right to your desk. Using traditional media and creatively linking it with new media, two experienced health care marketing pros share how they developed successful campaigns to reach new audiences and get maximum return on their campaign investments.
Click here for details and to register!
Brown Bags
August Watch for information about Health Academy’s next Brown Bag Café. This is a new series of FREE teleconferences designed specifically for Health Academy members. We open the line to the first 25 people who register.
Career Strategies for the Savvy Health Care PR Pro ι Tuesday, April 28 ι 2 – 3 p.m. EDT
If you missed our first-ever free PRSA Health Academy “brown bag” café where we discussed career strategies and heard from executive recruiter and HR consultant, Diane Marcum, please click here for points to remember. Please note: This document is a benefit of membership in the PRSA Health Academy and is accessable to Section members only. If you are not a member of this Section and would like to join, please click the "Join this Section" link on the left-hand menu or contact Denise Mojica for more information.
Past Conferences 2009 Health Academy Conference
Leveraging Social Media in Health Care Public Relations: Innovations & Strategies for Enhanced Consumer Engagement
2008 Health Academy Conference
Health Care Communications Strategy: Boomers, Xers and Nexters 2007 Health Academy Spring Conference
Health Care Communications Strategy 2.0: Creating Local and National Solutions for the 21st Century Health Care Consumer
Click here to view program (PDF). 2006 Health Academy Spring Conference
Consumers Industry and Government: Preparing for America's next great challenge in health care public relations
Click here to view program (PDF).
Health Intersection Event - Navigating the Blogosphere in Serious Disease Areas On April 27, 2007, Weber Shandwick's Healthcare Practice in San Francisco hosted a PRSA Health Academy Intersection Event, Navigating the Blogosphere in Serious Disease Areas, at Myth Restaurant. Blogs on serious diseases are fast becoming an important and undeniable media for PR professionals in healthcare. However, rather than the objective reporter PR professionals are accustomed to working with, most serious disease bloggers also suffer from the disease they write about, potentially creating a far more complex relationship. Moderated by Tim Marklein, executive vice president and general manager of Weber Shandwick Northern California, Derek Gordon, vice president of marketing, Technorati; Jeremy Pepper, director and social media strategist, Weber Shandwick; and Amy Tenderich, author of the book Know Your Numbers, Outlive Your Diabetes and the blog Diabetes Mine. Click here to listen to the audio recording of the event
Previous Health Academy Intersection Events: "Engaging New Media: Blogs, Podcasts and More"
September 28, 2006
San Francisco, CA Click here for the event summary and learnings.
Click here to view a posting about this event on The Medical Blog Network. Guest panelists included: Matthew Holt, health care strategist and author, The Health Care Blog (www.thehealthcareblog.com). Highlighted in Wall Street Journal's "Guide to Blogs Insiders Read to Stay Current" Amy Hughes, healthcare PR manager, Cisco Systems, Inc. Dmitriy Kruglyak, founder, The Medical Blog Network (www.healthvoices.com), the world's largest community of health care bloggers Dr. Harold Itskovitz, M.D., medical doctor that trains seniors on deciphering information from the Internet Moderator: Paul Costello, executive director, communications and public affairs, Stanford University Medical Center
Special thanks to Weber Shandwick and Jack Morton for sponsoring the event. "Patient-centric Medicine and Medicare Part D - Trends and Implications for the Health Care Industry and the Role of PR"
June 28, 2006
New York, NY
Lois Aronstein, state director, AARP New York Melinda Abrams, senior program officer, The Commonwealth Fund Marily Rhudy, senior vice president, public affairs, Wyeth Pharmaceuticals
Click here to download the podcast.
Past Teleseminars:
(Recordings are available to order)
Bridging the Generation Gap
Address the Challenges of Multigenerational Staff in a Business
Wednesday, September 17, 2008
Click here for the slides When the Unthinkable Happens:Nickel Mines and Virginia Tech
A panel discussion with health care PR pros who were there
Wednesday, January 16, 2008
Click here to order a CD Health Social Networking
Engaging consumers and professionals via structured conversational media
Wednesday, September 12, 2007
Click here to order a CD Leveraging the Social Media
How digital communities create dialogue to advance health care
Wednesday, December 5, 2007
Click here to order a CD Mega-Disasters: Communications Lessons from Hurricane Katrina
Wednesday, August 23, 2006
Click here to order a CD. Taking a Bite of the Obesity Epidemic Through Effective Communications
Wednesday, January 18, 2006
Click here to order a CD. Communicating Health Care Legal Issues
Thursday, September 22, 2005
Click here to order a CD. Smart Analysis - Correlating Media Coverage with Business Outcomes
Tuesday, June 14, 2005
Click here to order a CD. Using Relationship Management at Your Organization
Tuesday, August 9, 2005
Click here to order a CD. Demonstrating the Power of Public Relations: Beyond Clip Valuation
November 9, 2004
Click here to order a CD. PR Agencies Are From Venus And Clients Are From Mars: A Guide To Making The Planets Align
October 5, 2004
Click here to order a CD. Health Communication: Trends in Clinical Trial Recruitment
September 22, 2004
Click here to order a CD. Influencing Audiences Online
July 22, 2004
Click here to order a CD. New Technologies in Successful Crisis Management
July 13, 2004
Click here to order a CD. | 
